ClickFunnels Pricing: What It Actually Costs

A funnel builder with course features — not a course platform with funnels. Know the limits before you commit.

Updated April 2026 12 min read

ClickFunnels starts at $81/month (annual) with a 3-course limit, drip content, and certificates. The catch: a 1% gateway fee if you use your own Stripe, hard course caps at every tier (3 to 20), and no in-course quizzes. It's a funnel builder with courses bolted on — powerful for sales sequences, limiting for standalone teaching.

ClickFunnels's Plans at a Glance

All plans with monthly and annual pricing, limits, and key features.

Launch

0% native (1% gateway fee on third-party Stripe) tx fee

$97/mo or $81/mo annually

Courses: 3 courses Students: 10,000 contacts

• 3 courses with drip content
• Funnel builder (unlimited funnels)
• 50,000 emails/month
• Only 3 courses
• 10,000 contact limit

Scale

0% native (1% gateway fee on third-party Stripe) tx fee

$197/mo or $164/mo annually

Courses: 6 courses Students: 75,000 contacts

• 6 courses
• 200,000 emails/month
• 3 workspaces, 5 team members
• Only 6 courses
• 75,000 contact limit

Optimize

0% native (1% gateway fee on third-party Stripe) tx fee

$297/mo or $248/mo annually

Courses: 10 courses Students: 150,000 contacts

• 10 courses
• 700,000 emails/month
• 10 workspaces, 10 team members
• Only 10 courses
• Still no in-course quizzes

Dominate

0% native (1% gateway fee on third-party Stripe) tx fee

Custom or $500/mo annually

Courses: 20 courses Students: 400,000 contacts

• 20 courses
• 1,200,000 emails/month
• 20 workspaces, 20 team members
• Annual-only billing ($5,997/year)
• Still capped at 20 courses

ClickFunnels Discounts, Coupons & Free Trial

14-Day Free Trial

Credit card required to start trial. 14-day free trial + 30-day money-back guarantee on all plans.

~17% Annual Billing Discount

Annual billing saves ~17%. Launch drops from $97 to $81/month, Scale from $197 to $164/month. Dominate ($5,997/year) is annual-only.

The Truth About ClickFunnels Coupon Codes

ClickFunnels occasionally runs promotions ($1/month for first 3 months has been offered). Best deal strategy: Use the 14-day trial to test the funnel builder and course experience.

If courses are your core business, Ruzuku includes unlimited courses, quizzes, discussions tied to lessons, and zero transaction fees at $99/month.

What ClickFunnels's Pricing Page Doesn't Make Obvious

1% gateway fee on third-party Stripe

If you use your own Stripe instead of ClickFunnels' native Payments AI, you pay an extra 1% on every transaction.

Course limits at every plan

Launch: 3 courses, Scale: 6, Optimize: 10, Dominate: 20. Most dedicated course platforms offer unlimited courses on all plans.

Subscriptions locked to Payments AI

Recurring subscription payments must use ClickFunnels' native payment processor (Payments AI) — you cannot use your own Stripe for subscriptions.

No in-course quizzes or graded assessments

ClickFunnels has no quiz builder inside courses. If your program needs assessments, you'll need an external tool integrated via workaround.

Is ClickFunnels a Course Platform or a Funnel Builder?

ClickFunnels is a funnel builder that added courses — and that DNA shows in the product. The core experience is building landing pages, order forms, and upsell sequences. Courses were added to keep creators from needing a separate LMS.

The framing: ClickFunnels' course features are good enough when courses are part of a funnel strategy. They're limiting when courses ARE the strategy.

The 1% Gateway Fee You Might Miss

If you use your own Stripe account instead of ClickFunnels' native Payments AI, you pay an extra 1% on every transaction. This means ClickFunnels controls your payment processing relationship for any recurring course memberships.

What Course Creators Report

"The funnel builder is incredible, but the course area feels like an afterthought. My students get confused navigating between the funnel and the actual lessons."

"I love that I can build my funnel, order page, upsell, and course delivery all in one tool. For a launch-focused business, nothing else comes close."

For side-by-side pricing, see our complete pricing comparison hub. Check current numbers at ClickFunnels' official pricing page.

Real-World Cost Scenarios

What ClickFunnels actually costs at three revenue levels — including fees, add-ons, and the plan you'd really need.

Solo Course Creator

$2,000/mo revenue

• ClickFunnels: $81/mo

• Ruzuku: $99/mo

• What you get on ClickFunnels:

  • Funnel builder + 3 courses
  • Email marketing (50K/month)
  • Course certificates
  • Community features

• What you'll still need:

  • Only 3 courses (Ruzuku: unlimited)
  • No in-course quizzes
  • 1% gateway fee if using own Stripe

Growing Course Business

$5,000/mo revenue

• ClickFunnels: $164/mo

• Ruzuku: $99/mo

• What you get on ClickFunnels:

  • 6 courses + 200K emails/month
  • 3 workspaces for different brands
  • Full API access

• What you'll still need:

  • Still only 6 courses
  • No quizzes or assessments

Course Catalog Business

$20,000/mo revenue

• ClickFunnels: $248/mo

• Ruzuku: $199/mo

• What you get on ClickFunnels:

  • 10 courses + 700K emails
  • 10 workspaces for multi-brand
  • Custom code editor

• What you'll still need:

  • Capped at 10 courses (Ruzuku: unlimited)

ClickFunnels vs. Ruzuku: Honest Comparison

Choose ClickFunnels if:

Sales funnels and marketing automation are central to your business. ClickFunnels excels at building high-converting landing pages, order forms, and upsell sequences.

Choose Ruzuku if:

Your primary business is teaching. You need unlimited courses, in-course quizzes and assessments, lesson-level discussions, and a student experience built for learning.