# ClickFunnels Pricing: What It Actually Costs

A funnel builder with course features — not a course platform with funnels. Know the limits before you commit.

**Updated April 2026 12 min read**

ClickFunnels starts at $81/month (annual) with a 3-course limit, drip content, and certificates. The catch: a 1% gateway fee if you use your own Stripe, hard course caps at every tier (3 to 20), and no in-course quizzes. It's a funnel builder with courses bolted on — powerful for sales sequences, limiting for standalone teaching.

## ClickFunnels's Plans at a Glance

All plans with monthly and annual pricing, limits, and key features.

| Plan      | Monthly      | Annual       | Tx Fees | Courses | Students         | Key Limitation                          |
|-----------|--------------|--------------|---------|---------|-------------------|-----------------------------------------|
| Launch    | $97/mo      | $81/mo       | 0%      | 3 courses | 10,000 contacts   | Only 3 courses                          |
| Scale     | $197/mo     | $164/mo      | 0%      | 6 courses | 75,000 contacts   | Only 6 courses                          |
| Optimize  | $297/mo     | $248/mo      | 0%      | 10 courses | 150,000 contacts  | Only 10 courses                         |
| Dominate  | Custom      | $500/mo      | 0%      | 20 courses | 400,000 contacts  | Annual-only billing ($5,997/year)      |

### Launch

0% native (1% gateway fee on third-party Stripe) tx fee

$97/mo or $81/mo annually

Courses: 3 courses  Students: 10,000 contacts

- 3 courses with drip content
- Funnel builder (unlimited funnels)
- 50,000 emails/month
- Only 3 courses
- 10,000 contact limit

### Scale

0% native (1% gateway fee on third-party Stripe) tx fee

$197/mo or $164/mo annually

Courses: 6 courses  Students: 75,000 contacts

- 6 courses
- 200,000 emails/month
- 3 workspaces, 5 team members
- Only 6 courses
- 75,000 contact limit

### Optimize

0% native (1% gateway fee on third-party Stripe) tx fee

$297/mo or $248/mo annually

Courses: 10 courses  Students: 150,000 contacts

- 10 courses
- 700,000 emails/month
- 10 workspaces, 10 team members
- Only 10 courses
- Still no in-course quizzes

### Dominate

0% native (1% gateway fee on third-party Stripe) tx fee

Custom or $500/mo annually

Courses: 20 courses  Students: 400,000 contacts

- 20 courses
- 1,200,000 emails/month
- 20 workspaces, 20 team members
- Annual-only billing ($5,997/year)
- Still capped at 20 courses

## ClickFunnels Discounts, Coupons & Free Trial

### 14-Day Free Trial

Credit card required to start trial. 14-day free trial + 30-day money-back guarantee on all plans.

### ~17% Annual Billing Discount

Annual billing saves ~17%. Launch drops from $97 to $81/month, Scale from $197 to $164/month. Dominate ($5,997/year) is annual-only.

### The Truth About ClickFunnels Coupon Codes

ClickFunnels occasionally runs promotions ($1/month for first 3 months has been offered). Best deal strategy: Use the 14-day trial to test the funnel builder and course experience.

If courses are your core business, Ruzuku includes unlimited courses, quizzes, discussions tied to lessons, and zero transaction fees at $99/month.

## What ClickFunnels's Pricing Page Doesn't Make Obvious

### 1% gateway fee on third-party Stripe

If you use your own Stripe instead of ClickFunnels' native Payments AI, you pay an extra 1% on every transaction.

### Course limits at every plan

Launch: 3 courses, Scale: 6, Optimize: 10, Dominate: 20. Most dedicated course platforms offer unlimited courses on all plans.

### Subscriptions locked to Payments AI

Recurring subscription payments must use ClickFunnels' native payment processor (Payments AI) — you cannot use your own Stripe for subscriptions.

### No in-course quizzes or graded assessments

ClickFunnels has no quiz builder inside courses. If your program needs assessments, you'll need an external tool integrated via workaround.

## Is ClickFunnels a Course Platform or a Funnel Builder?

ClickFunnels is a funnel builder that added courses — and that DNA shows in the product. The core experience is building landing pages, order forms, and upsell sequences. Courses were added to keep creators from needing a separate LMS.

The framing: ClickFunnels' course features are good enough when courses are part of a funnel strategy. They're limiting when courses ARE the strategy.

## The 1% Gateway Fee You Might Miss

If you use your own Stripe account instead of ClickFunnels' native Payments AI, you pay an extra 1% on every transaction. This means ClickFunnels controls your payment processing relationship for any recurring course memberships.

## What Course Creators Report

> "The funnel builder is incredible, but the course area feels like an afterthought. My students get confused navigating between the funnel and the actual lessons."

> "I love that I can build my funnel, order page, upsell, and course delivery all in one tool. For a launch-focused business, nothing else comes close."

For side-by-side pricing, see our [complete pricing comparison hub](/content/compare/pricing/index.html). Check current numbers at [ClickFunnels' official pricing page](https://www.clickfunnels.com/pricing).

## Real-World Cost Scenarios

What ClickFunnels actually costs at three revenue levels — including fees, add-ons, and the plan you'd really need.

### Solo Course Creator

$2,000/mo revenue

- **ClickFunnels**: $81/mo  
- **Ruzuku**: $99/mo

- **What you get on ClickFunnels**:  
  - Funnel builder + 3 courses  
  - Email marketing (50K/month)  
  - Course certificates  
  - Community features

- **What you'll still need**:  
  - Only 3 courses (Ruzuku: unlimited)  
  - No in-course quizzes  
  - 1% gateway fee if using own Stripe

### Growing Course Business

$5,000/mo revenue

- **ClickFunnels**: $164/mo  
- **Ruzuku**: $99/mo

- **What you get on ClickFunnels**:  
  - 6 courses + 200K emails/month  
  - 3 workspaces for different brands  
  - Full API access

- **What you'll still need**:  
  - Still only 6 courses  
  - No quizzes or assessments

### Course Catalog Business

$20,000/mo revenue

- **ClickFunnels**: $248/mo  
- **Ruzuku**: $199/mo

- **What you get on ClickFunnels**:  
  - 10 courses + 700K emails  
  - 10 workspaces for multi-brand  
  - Custom code editor

- **What you'll still need**:  
  - Capped at 10 courses (Ruzuku: unlimited)

## ClickFunnels vs. Ruzuku: Honest Comparison

| Feature                          | ClickFunnels          | Ruzuku                  |
|----------------------------------|-----------------------|-------------------------|
| Starting price                   | $81/mo (annual)      | $99/mo                  |
| Course limit                     | 3-20 (by plan)       | Unlimited on all plans  |
| Transaction fees                  | 0% native / 1% on third-party Stripe | 0% on all plans   |
| Funnel builder                    | Advanced (core product)| Not included            |
| Email marketing                   | Built-in              | Not included (use external)|
| Course certificates                | Yes (added March 2026)| Yes (all plans)        |
| Quizzes and assessments           | Not available in courses| Yes, built-in           |
| Drip content                     | Yes                   | Yes, built-in           |
| Lesson-level discussions          | Separate community feature | Per-lesson discussion threads | 
| Mobile course experience          | Web-only, not mobile-optimized| Responsive web, all devices |
| Student tech support              | Not included          | Included on all paid plans|

### Choose ClickFunnels if:

Sales funnels and marketing automation are central to your business. ClickFunnels excels at building high-converting landing pages, order forms, and upsell sequences.

### Choose Ruzuku if:

Your primary business is teaching. You need unlimited courses, in-course quizzes and assessments, lesson-level discussions, and a student experience built for learning.